I came across this data when doing some research for work; and think it is extremely useful in building your own company. I'll certainly use it in building my own company.
Elements of Sustainable CompaniesClarity of PurposeSummarize the company's business on the back of a business card.
Large MarketsAddress existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
Rich CustomersTarget customers who will move fast and pay a premium for a unique offering.
FocusCustomers will only buy a simple product with a singular value proposition.
Pain KillersPick the one thing that is of burning importance to the customer then delight them with a compelling solution.
Think DifferentlyConstantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
Team DNAA company's DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. "A" level founders attract an "A" level team.
AgilityStealth and speed will usually beat-out large companies.
FrugalityFocus spending on what's critical. Spend only on the priorities and maximize profitability.
InfernoStart with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.